Monday, September 17, 2012

Instant: The Story of Polaroid. Christopher Bonanos.

Instant: The Story of Polaroid --- a richly illustrated, behind-the-scenes look at the company, tells the remarkable tale of Land’s extraordinary and beloved invention. From the introduction of Polaroid’s first instant camera in 1948, to its meteoric rise in popularity and adoption by artists such as Ansel Adams, Andy Warhol, and Chuck Close, to the company’s dramatic collapse into bankruptcy in the 2000s, Instant is both an inspiring story of American ingenuity and a cautionary tale about companies that lose their creative edge.

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